What is Roman Reigns’ new venture come 2025? Know all about the star’s major non-WWE contract

Roman Reigns made a spectacular return to WWE at the recently concluded Premium Live Event, SummerSlam in Cleveland. He intervened during the main event match between Cody Rhodes and Solo Sikoa, taking out his cousin with a Superman Punch followed by a devastating Spear.

Clips of Reigns' return have amassed massive numbers across social media for WWE, highlighting that The Original Tribal Chief is still the biggest name in the wrestling business despite his recent absence. Given his popularity, it was no surprise when details recently emerged regarding his new partnership with Air Jordans, the world-famous sneaker line of Nike.

According to GQ, Roman Reigns signed a deal with the Jordan brand just days after his defeat to Cody Rhodes at Wrestlemania 40. The partnership will see the release of Bloodline-branded sneakers in 2025.

It should be noted that Reigns was wearing a pair of Jordans when he returned at SummerSlam 2024. However, it's unknown is the sneakers he wore—Jordan 1 Low x Trophy Room with a red and white Chicago colorwave—will be similar to the Bloodline series that will launch next year.

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Current WWE Champion recently spoke about Roman Reigns' return at SummerSlam

Despite his current issues with The Bloodline, it definitely felt a little weird to see Roman Reigns return at SummerSlam and inadvertently help Cody Rhodes retain his Undisputed WWE Championship, given their epic rivalry over the past two years.

Rhodes was asked about Reigns' return during the post-show press conference. He acknowledged that Reigns was not his friend and had no intentions of helping him. Instead, Reigns was there to deal with Solo Sikoa, who has taken over The Bloodline in his absence.

"I know I'm not his friend. He did not do that for me, but because of what is happening with The Bloodline and Solo. That is something to stay tuned for, probably on SmackDown in the sense of what happens with The Bloodline. The Bloodline has been the anchor of WWE for some time, and what happens next, not just with Solo and not just with Roman but Jacob Fatu, who is, as all we can see, is something unbelievable," Rhodes said. [42:31 - 42:59]

Roman Reigns is set to make an appearance on the upcoming episode of Friday Night SmackDown. It will be interesting to see what The Original Tribal Chief has to say following his stunning return.