If not careful, things could end just as they did in the past.
BRAND IDENTITY
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A change in appearance could be a welcomed change.
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This is something I've mentioned in the past, but it needs to be brought up again. Smackdown and RAW need two totally different identities. This includes separate storylines, completely different stages setups, a different vision and a totally different attitude. Smackdown needs to stand alone and be a featured attraction, not "the B show.'
Most of us are old enough to remember the huge fist that once protruded from the jumbotron. That alone was enough to help build self-identity for the blue crew. It was exciting, it was a symbol of recognition and it simply let the viewers know that Smackdown was to be taken seriously and that they could and should expect a high energy, quality show.
There is a tremendous need for brand identity right now, and it needs to be addressed immediately.
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About the author
J. Carpenter
Jonathan Carpenter is a pro wrestling journalist at Sportskeeda. After obtaining a degree in political science from the University of Arkansas at Little Rock, he started writing WWE articles in 2016. Jonathan believes integrity is vital in journalism and ensures his work is high on accuracy. He conducts in-depth research and verifies information from various sources before curating a feature.
Jonathan has engaged in many meaningful conversations with prominent pro wrestling personalities like Drew McIntyre and DDP. He grew up in Memphis, admiring Hall of Famer Hulk Hogan during WWE’s Golden Era in the ‘80s. He has attended many pro wrestling events and credits The Hulkster for making his childhood memorable.
Jonathan, a big fan of Bray Wyatt, would like to see the latter's brother, Bo Dallas, continue his legacy as Uncle Howdy. If he were to work on the storyline, Jonathan would book the return of Erick Rowan as Howdy’s muscle. He thinks it would be a great way to honor the former Universal Champion.
When not writing pro wrestling features, Jonathan likes to collect sports memorabilia and has amassed a large collection of event-used and autographed relics over the years.
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