BRAND IDENTITY
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This is something I've mentioned in the past, but it needs to be brought up again. Smackdown and RAW need two totally different identities. This includes separate storylines, completely different stages setups, a different vision and a totally different attitude. Smackdown needs to stand alone and be a featured attraction, not "the B show.'
Most of us are old enough to remember the huge fist that once protruded from the jumbotron. That alone was enough to help build self-identity for the blue crew. It was exciting, it was a symbol of recognition and it simply let the viewers know that Smackdown was to be taken seriously and that they could and should expect a high energy, quality show.
There is a tremendous need for brand identity right now, and it needs to be addressed immediately.
