WrestleMania 36: 5 Reasons why Charlotte Flair defeated Rhea Ripley to become a two-time NXT Women’s Champion

#2 To give WWE's competitors a tough time

The competitors wouldn't have seen this coming

One of the many reasons we’ve seen NXT’s rise over the past year has been the emergence of competitors. Yes, competitors always existed for WWE, but new competitors are giving the company a harder time than they expected.

NXT airs every Wednesday night, and so does a competitor brand that competes for ratings with the company. Keeping that in mind, one can say WWE allowed Finn Balor to go back to the brand, Kevin Owens to appear in matches, and allowed NXT to win at Survivor Series. All of this could've been to show that NXT is the third full brand of the company.

With the best female Superstar of all time back on the Black & Gold brand, one can be assured that the overall quality of the brand and the show will go up remarkably. This will help the brand knock up its ratings and give the fans something different to look out for every night.

With Finn Balor in the men’s locker room and The Queen leading the female locker room, one thing that the company will achieve is higher ratings. Their fans will tune in to NXT from next week to watch their favorite wrestler perform every Wednesday now.