1: The People’s Champion – The Rock

Fans tend to forget that The Rock was almost universally hated upon his debut as the smiling, bland Rocky Maivia. It was his run in the Nation of Domination and The Corporation that finally made him a fan favourite. In 1999, he adopted the nickname The People’s Champion, which would propel him to the top of the WWE card and cement his as one of the most popular wrestlers of all time.

This led to a feud with Mr. McMahon, who said he had "a problem with the people" and would thus target "The People's Champion" establishing the relationship between The Rock and ‘the people’.

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The genius of the nickname was that The Rock didn’t have to hold a belt to be a champion, he was always The People’s Champion.