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2: Merchandise tie-ups
With the whole PPV business no longer as profitable as it’s been historically, WWE relies significantly on retail and merchandising to drive its business. One of the most lucrative deals that the WWE has currently is with Mattel, and its line of action is figures based on WWE superstars. A family-oriented brand, Mattel is the definition of PG. Therefore, going PG has made the WWE a lot more money than ever before.
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Edited by Staff Editor
