7: Sponsors
With the great surge in popularity of the UFC, most of the adult oriented sponsors who once invested in the WWE, now moved to MMA. Most of the sponsors that remained would not invest in what was essentially a brand that did not cater to their audience. So in order to expand the audience, the content was made far more family friendly. Can you imagine Kay Jewelers or DeVry university as sponsors during the Attitude Era?
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Edited by Staff Editor
