10 reasons why WWE went PG

The original PG Era was the New Generation era.

6: Return to the classic 80s/90s programming

The Golden Era of the WWE was considered wholesome family entertainment with characters that were cartoony in nature, as compared to the realistic figures of the Attitude Era. When they had no more competition in the form of WCW, the WWE decided to return to its roots and provide entertainment to the entire family (as opposed to young adults alone).