#1 Reason The Miz won't cash in: WWE needing something in their back pocket after WrestleMania 37
WrestleMania season is WWE's most important time of the year, as The Miz is well aware, but it is also very much a period of transition. For example, while the company spends months preparing for this three month period every year, they also have to remember to have something planned for the future of the three main shows.
Keep in mind that unlike The Super Bowl, The NBA Finals and the World Series, WWE starts all over again the night after their biggest event. This means new storylines, new title feuds and new character development, which will help carry them into the Summer months of the year.
And that's why The Miz waiting until after WrestleMania to cash in is so important. It gives WWE that needed shift of focus, and sets the course for the middle and even the latter part of 2021. It will also give the company time to build The Miz up as a heel, which is another important factor as we've discussed.