#3 A boost to the Women's division
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WWE's Women's division isn't exactly on fire, to say in the least. While Bayley and Sasha Banks have been carrying the SmackDown's Women's division on their shoulders, it was Charlotte's appearance that brought more eyeballs to the blue brand. The same is true for RAW, which is suffering due to the unexpected departure of Becky Lynch from the scenario. The brand invitational concept can surely help the Women's division of NXT, but that of RAW, SmackDown, and maybe even NXT UK as well.
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For example, the team of Raquel Gonzalez and Dakota Kai can have a long term feud with Bliss and Cross over the latter's Women's Tag Team Championships, even if they do not exceed the number of appearances on other brands. Not only does this make the tag division fresh, but it also brings the spotlight on the fantastic duo of Kai and Gonzalez. Women, who struggle to get screentime, can be used to have mini feuds on other brands, which will showcase the diverse roster that the company has to its full capacity.
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