5 reasons why MITB is one of the most exciting gimmicks in history

#1. Adrenaline

How could anybody forget this moment?

The second the MITB briefcase owner’s music hits, you know serious business is about to go down. People start to get on their feet, feeding off his adrenaline as he runs down to cash-in his contract. You don’t know if he’s going to win or not, but you know he can’t screw it up now as he’s only got one shot at the title. This gets people really anticipated and hyped, dying to know what will happen.

This gimmick will never get old!