The Non-Commitment
There is a reason they are called independent wrestlers and promotions. Indie wrestling contracts aren’t as ironclad as the ones in WWE or even TNA. Oddly enough, it was the same way in the NWA years back. Wrestlers today can appear in one promotion, one night and by the end of the week be a main event star in another.
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This is certainly how guys and girls make a name for themselves on the independent scene. The more exposure they receive the better.
The way to build a following is to move from promotion to promotion. Fans tend to follow competitors these days more than they did follow different brands. If you are good enough and have a gimmick that everyone enjoys, the fans will move along with you.
While bigger stars in the past move from promotion to promotion, it was done so out of an agreement between the promoters. Nowadays, someone might work three or four promotions in a month to gain experience and notoriety.