2: Unpredictability
One thing that no one can take away from Vince Russo is that the stuff he wrote was unpredictable. It was utter rubbish at times but it was always unpredictable. He helped WWE hold their own during the Monday Night War before eventually jumping ship to WCW and sinking them beyond recognition.
One factor that has definitely hurt unpredictability is the prevalence of the internet and the rise to prominence of the dirt sheets. This wasn’t a problem during the days of the Attitude Era where you never knew who would interfere in a match, which wrestlers would face each other on any given night or whether a WWE or WCW star would jump ship to their rivals.
Another great thing about this period is that the shows never had any given formula or format unlike nowadays when we are almost guaranteed that Raw will begin with a 20-minute promo. There’s also the other little things that make the show so easy to predict.