5 Times WWE failed to capitalise on a Superstar's momentum

3. Damien Sandow, 2013, Money in the Bank Winner

Sandow should have been world champion in 2013

As one-half of the Rhodes Scholars, Damien Sandow was slowly getting over with his Intellectual Saviour of the Masses character. All Sandow or Rhodes needed was that extra push to fulfil their potential. When Sandow turned on Rhodes at Money in the Bank, winning the briefcase, we all thought we could finally see him ascend up the card.

After coming up short in a match with Rhodes at Summerslam 2013 (although Rhodes needed the win as well, Mr.Money in the Bank really should be winning to cement himself as a possible world champion), Sandow’s credibility as the Money in the Bank holder was in question. But, this all could have been rectified when Sandow cashed in on an injured John Cena the night after Hell in a Cell 2013.

Attacking Cena and targeting his bad arm, Sandow should have become World Heavyweight Champion right then and there. But, Super Cena prevailed. Cena won the match clean, crushing any momentum Sandow had and putting a stop to any idea of Sandow being more than a midcarder. A cruel misuse of Sandow, and although Sandow’s release from the company was heavily criticised, it might just be the best for Sandow to work somewhere else, as WWE failed him.