5 Times WWE failed to capitalise on a Superstar's momentum

WWE allowed John Cena to kill the Nexus storyline

3: Cesaro, Post-Wrestlemania 30, 2014

Cesaro could have been top babyface after Wrestlemania in 2014

Wrestlemania XXX was a great success for the Swiss Superman. After turning on Jack Swagger as a part of the Real Americans, Cesaro was met with a huge ovation. He then went on to win the inaugural Andre the Giant Memorial Battle Royal by picking up the Big Show and tossing him over the top rope, which was met with an even bigger ovation than before. The next night on Raw, the WWE Universe looked set to coronate Cesaro as their next big babyface.

However, WWE decided to keep him heel by aligning him with Paul Heyman. A superstar dripping with momentum after arguably the biggest moment of his career to date was kept as a heel. The baffling decision was met with mostly confusion from fans, and this is where the downward spiral began. Sure, he still could have been kept hot as a heel as he arguably had one of the greatest managers by his side, but WWE creative was clueless in their booking of the King of Swing.

They placed him in a lacklustre feud with RVD, and continued confrontations with Swagger didn’t have the same effect they would’ve had Cesaro been turned babyface. Another mismanagement by WWE creative and Vince McMahon, who said “He doesn’t quite have the charisma, he doesn’t have quite the verbal skills. Maybe it’s because he’s Swiss, I don’t know in terms of European style… at the moment, he lacks it.” That is a hugely wrong opinion on Cesaro and one that has hopefully been altered since 2014.

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