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#2. Survivor Series will become less interesting
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One of the brand split’s biggest positives was that it brought about Interbrand warfare. RAW and SmackDown clashed at Survivor Series every year to determine which brand was superior that year, with multiple dream matches taking place.
Before the two-brand setup, however, Survivor Series was just another generic pay-per-view. It became a must-see because WWE embraced a dual-brand venture, and it's in danger of becoming mediocre again if they end the split.
While WWE can still make Survivor Series a decent event, it won't carry the hype of two brands duking it out for bragging rights.
#1. Interest in the product will dip
If we're to talk numbers, WWE made more money during the brand split era as more fans tuned in to watch both their shows and the pay-per-views, whereas the pre-split time saw most viewers on RAW and SmackDown’s viewership sub-par.
Numbers don’t lie, and if WWE wants the money to keep rolling, they'd be wise to persist with the brand split. There's an appeal in having one champion reigning over two brands, but it wouldn’t be the smartest thing to do.
