#4 To save the Seth Rollins vs The Fiend match for a bigger stage

The feud between Seth Rollins and Bray Wyatt started as one of the most captivating ones of the year as The Beastslayer had an uphill task to defend his Universal Championship against the demonic creature that seems to be indestructible.
After a three-week-long build-up, that saw few thrilling segments with The Fiend scaring the hell out of the Universal Champion and all of us, the two finally collided inside Hell in a Cell last Sunday. In a match that many were expecting to end with The Fiend as the new Universal Champion, the weird ending left a sour taste in everyone's mouth - with many even calling it one of the worst endings ever.
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With the company not looking very keen to put the title on Wyatt just yet, keeping him and Rollins in different brands moving forward could be a good strategy. This could all build to a rematch at a much bigger stage, and by that time WWE can have The Fiend feud with some more Superstars to establish the character in a better way.
With Seth most likely to remain on RAW as the Universal Champion, drafting Bray Wyatt to the Blue Brand looks to be the correct move.