#4 He looks the part
Samoa Joe might not be the tallest of Superstars in WWE. However, he well-built and looks like a menacing figure in the ring. He has the face of a proper heel and makes it even better with a tormenting look.
Over the last few years, the WWE Championship has been held by Superstars who weren’t really the biggest in the business. The likes of Daniel Bryan, AJ Styles, Seth Rollins, Dean Ambrose and current champion Kofi Kingston fall in that category.
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The only exceptions since Reigns lost the title to Rollins were John Cena and Jinder Mahal. So, in terms of physical stature, Joe ticks most of the boxes.
Combine that with his monstrous in-ring ability – that has been honed after years of working in promotions like ROH and Impact (formerly TNA) – and he is the perfect specimen for the most prestigious title WWE has to offer.