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#2 A long heel reign
It has been a while since WWE had a ruthless heel holding the WWE Championship in a long reign. Yes, Daniel Bryan turned heel in the process of becoming the champion late last year but his reign wasn’t as compelling due to the fact that his gimmick was of someone caring for the earth, which somewhat compensated for the ruthlessness that could have been.
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However, when it comes to Samoa Joe, there is nothing he won’t do in order to establish himself a fighting champion. It is for this reason that maniacal heels holding the title makes it even more interesting.
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Characters like Samoa Joe and Drew McIntyre, they don’t have morals or codes getting in the way of their reign. With Joe, WWE would have a monster villain that could use any means to keep hold of the title.
Since the company is slowly moving towards a more non-PG approach, having Joe as the champion and letting him do his thing to defend his title is something that could get the ratings up because the former United States Champion is an incredibly engaging character.
