#2 Doing the same thing and expecting a different result
Lesnar has held the Universal Championship now three times, and the two prior times have proven to be mistakes. So what did WWE think would change regarding giving "the Beast" another reign with the Universal Title?
How were the ratings late last year and leading up to WrestleMania while he was the champion? They were some of the worst ever. While they've struggled to maintain a rise in the ratings, having someone other than Lesnar as champion was a step in the right direction. Fans wanted to see the title defended routinely like the rest of the belts in the company.
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But instead of trying something new or freshening up the same old storyline, WWE wants us to drink the same stale cup of coffee that no one wanted to drink the other two times. Lesnar isn't known to have short reigns, but if he loses at SummerSlam, all can be forgiven.
The point is that resorting to something that didn't help the WWE out in the first place leads me to think that things are still astray with booking. There were some rumors coming out of Extreme Rules that the reason for the change is that they don't have any real challengers for Rollins and the title at SummerSlam. Instead of constantly handing shots to someone that didn't click with the audience (Baron Corbin), they could have been building up some other people.
They couldn't have had someone jump from SmackDown like Samoa Joe did to challenge Kofi Kingston? You don't have faith in any heels like Daniel Bryan, Drew McIntyre, or even a face Braun Strowman? Heck, Andrade had great chemistry with Rollins and would have at least provided him with a fantastic match.
Since WWE resorted to this again, it only shows that they don't have faith in many stars in which they should believe. The one whom they constantly give the title to is not the solution to all of the problems that have ailed the WWE.