The Ugly - One big "Extreme" lie
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While WWE Extreme Rules was a good pay-per-view, it simply has to go, especially in the era of Google and YouTube. Most wrestling fans aren't mindless drones and know how to Google.
Smart fans will type in the word extreme and Cactus Jack might pop up in a Texas Death Match against none other than the legendary Terry Funk. The two will dismantle each other and tear each other to shreds among broken glass, thumbtacks, and exploding rings.
The word extreme doesn't go well with a publicly traded company hell-bent on catering to its PG audience. Things went further south when Paul Heyman, a walking talking reminder of Extreme Championship Wrestling, was introduced to the Philadelphia, PA faithful.
Brock Lesnar's Advocate then reminded everyone in attendance and at home watching on the WWE Network, "I am the entire concept of extreme." Wrestling fans, especially those in attendance in Philadelphia, remember the blood-soaked feuds between Sabu, Tommy Dreamer, Taz, The Sandman, and the actual purveyors of extreme.
Sure, Extreme Rules certainly featured its share of violence, but not much more than any ordinary pay-per-view. Would it really be so difficult to imagine Seth Rollins reacting to Baron Corbin assaulting Becky Lynch any differently at any other pay-per-view? Even Strowman vs. Lashley (the evening's most "extreme" bout) could have taken place at any other event.
So, instead of calling it Extreme Rules, WWE should consider renaming the pay-per-view entirely before the WWE Universe gets really smart and googles CZW.