#3 WWE makes all three Hell in a Cell matches feel unique
With three Hell in a Cell matches on one show, overkill is a very real possibility. This has happened twice before, with the 2009 and 2016 editions of Hell in a Cell both boasting three such matches each. However, not all of them delivered well. In some cases, even two was too much based on what stories were being told.
Luckily for WWE, every Hell in a Cell match this year warrants the stipulation. The test for them will be to balance the card out and ensure that each Cell match tells a different story, to avoid any overkill. The company doesn't need to compromise on any match for all three to work well.
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Drew McIntyre vs. Randy Orton should be a violent and gritty war since it will likely be the culmination of their multi-layered angle. Meanwhile, the rivalry between Bayley and Sasha Banks begins inside Hell in a Cell. Their match should be smooth and crisp, with a larger emphasis on spots than McIntyre vs. Orton.
And then comes the 'I Quit' Match between Roman Reigns and Jey Uso, a match which is already unique by design. It will be further set apart by the tremendous story told by the two cousins. Hell in a Cell is set to feature three distinct stories, all of which are compelling and intense in their own way. WWE must keep each of them fresh.