#3 Rollins just won the title back at SummerSlam
The lack of a definitive finish might be frustrating to some people, but consider the booking of the Universal Championship for most of its recent tenure. Has it been satisfying? Sure it was wonderful both times that Rollins dethroned Lesnar, but before that, The Beast's rather large shadow loomed over the title.
Had the Beast not won Money in the Bank, then it would have provided that opportunity to another more deserving Superstar. And had Lesnar not won and cashed in, it would have made Rollins' reign as Champ last from WrestleMania to the present. Instead, having Lesnar cash-in was a worse decision because it broke up Rollins' two title reigns.
Because he just won the title in August, it is way too early for him to lose it. Yes, The Fiend would have represented an acceptable foil to take the title from Rollins, but it would have made the title reigns of The Beastslayer useless.
The point is yes, the booking of the big red belt has been upsetting, but a lot of that is due to The Beast. Things would have been easier to digest had he not even been in the picture post-'Mania, but he was. For that reason, he deserves some of the negative vibes being sent to Rollins, Wyatt and WWE.