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The WWE has come up with some ambitious plans to tap up the Indian entertainment market. They plan to invest whooping $100 million plus in Indian sporting related entertainment industry.
Sources close to WWE have confirmed that Ten Sports channel will continue to entertain India with its premiere shows like Raw, Smack-Down and monthly special events. The channel has also plans to telecast WWE events live in the near future. They have already started their promotional campaign for this purpose.
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The WWE general manager- India has hinted that the wrestling federation is planning to expand its entertainment business in this part of the world. Rapid increase in WWE fans is the major reason for their ambitious plan here.
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The role of Ten Sports
Ten Sports channel has played a huge role in creating a success story of WWE in India. Over the last one decade plus, the channel has been showing WWE events on non-stop basis.
More than 250 live events are conducted by WWE in a year. Ten Sports telecasts the recording of these events in India within the same week. Now the channel is determined to telecast WWE shows live in India. As per the contract with the WWE, the channel has acquired the necessary distribution right to telecast WWE programmes until 2019.
India is the world’s second most populous country. Around half of India’s population consists of youths hence there is a huge popularity of WWE shows in India. The youth are seen supporting their favorite WWE superstars all over the social media. There are around millions of WWE fans in this nation.
The ambitious future
Rakesh Sethi the CEO of Ten Sports in India has said that the channel will hold more live shows here. Both WWE and the channel have planned to mutually cooperating each other in ensuring that investment in India would move in the right direction.
WWE wants to launch a chain of stores in India to sell its product like T-Shirts, Caps among others. They are also looking to acquire some technical know-how in order to bridge the gap between television shows telecast in US and India.
The real good news for WWE fans in India is the latest announcement by Ten Sports to launch a new one-hour episode of RAW. The channel is fully prepared to launch this program by the start of January 2015. Apart from it, the channel will also continue broadcasting Raw, Smack-Down, WWE NXT and other programs.
Newer initiatives
The Ten Sports in association with WWE is fully ready to change WWE’s face in India. The nation has already built a success story for the WWE entertainment business. Total number of fans in India alone exceeds the fans of Australia, England, Switzerland and other European nations taken together. So it is no wonder that the WWE management wants to expand its market in this sports loving Asian nation.
If everything goes well then soon fans may see their favorite WWE shows in multiple Indian languages on Ten Sports. Also nothing more exhilarating could it be to witness WWE programs live in India that we had only dreamt in the past.
