#2 Avoid the same storyline on both shows
Well, in the era of the brand split, a limitation the WWE Creative team faces is that they cannot have the same superstar hold titles on both brands. The reason why WWE implemented the brand extension was to give new storylines and better content to the audience. However, that goal cannot be achieved if they have a dual-branded champion.
Becky Lynch may be the most popular female superstar of the roster, but that does not mean she should hold all the gold on offer. This has not only hurt the overall WWE product but has also made Lynch look monotonous.
Also Read - Unpopular Opinion: How Becky Lynch has probably lost her momentum
We have been witnessing the same type of storyline on RAW and SmackDown Live, and thus, it would only be better if Becky drops one of the titles. Amongst the two challengers, Charlotte seems to be the worthier contender, hence she should walk out as the SmackDown Women's Champion.
This will give WWE an opportunity to book unique Women's Championship feuds on both shows.