#3 SummerSlam
In the eyes of the WWE itself, this is their biggest pay-per-view creation after Wrestlemania. Dubbed as the "Biggest event of the Summer", SummerSlam is the first PPV among the Big Four that is held in a wrestling calendar year.
Since the inaugural event in 1988 held in Madison Square Garden, WWE fans have been subjected to a plethora of stunning bouts over the years making it one of the most watched specials of all time. Brock Lesnar's dominating career commenced at SummerSlam itself after he defeated Rock for the WWE title in the 2002 event. In 2000, Shane Mcmahon won the crowd over by his epic fall from the Titantron during his Hardcore title feud against Steve Blackman.
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Add to that the recent destruction of John Cena on two occasions- first by the invading Nexus and then by Brock Lesnar's 16 suplexes and we have one of the best efforts of WWE in recent times.