#2 Maybe going non-PG might not be easy as we thought
It's been eleven years since WWE went PG back in 2008. The decision is self-inflicted by Vince McMahon & Co and reverting to a TV-14 environment is not easy as one thinks.
In the course of these eleven years, WWE has adapted to a family-friendly content ditching their edgier side. The percentage of their viewers in the age group of under 16 has been on the higher side. Reverting to non-PG will mean they have to lose their viewers in the under 16 demographic, and that could be a big blow in terms of merchandise sales.
WWE might've also gone too far in their corporate social responsibility with their Make a Wish Campaign & Anti Bullying Campaign. WWE couldn't show edgier content to the children whom they influenced to be a star and not a bully. The network and sponsors are also other areas of concern if WWE intends to go back to being non-PG.
Competition is making them contemplate the decision, and it became evident on last week's Raw. We can blame the above factors for WWE taking it easy on this week's show. It could take some time before WWE makes the changes to their product and step-up their game to compete with AEW.