#1. Terrible - Announcing that he'll be on both brands
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The brand split has already begun to show quite a bit of transparency, in the sense that superstars are freely floating about between brands. This has worried some fans, because the last time it happened, it was an indication that the brand split was coming to a close.
Also read: 5 times Vince McMahon abruptly cancelled a superstars' push
However, this time around, that is admittedly unlikely, primarily due to FOX's big money deal for SmackDown Live. With that being said, it was quite obvious that Reigns was moved to SmackDown so he can be the top dog during the FOX-era.
However, it would be worse if WWE decided that Roman Reigns was suddenly immune to the brand split and could freely float about between RAW and SmackDown. Roman Reigns should be a one-brand superstar and SmackDown is his new yard, where he's obviously going to become the top star over the next couple of years (at the very least).
Major rumor about recently released stars HERE