#4. To give Michelle McCool a role
The Undertaker's wife and former Women's Champion Michelle McCool was a person that was brought up and used by AJ Styles in his promo. She was most recently in the headlines after a WWE employee forgot to add her into a list of celebrated Women's Champions ahead of International Women's Day.
Of all people, The Undertaker angrily responded after his wife was edited in, saying that it was "too little too late". McCool replied herself, expressing frustration at the list and admitting to the frustration faced when she's recognized only as "The Undertaker's wife".
A former WWE writer just went after JBL for his comments HERE
That's how she was acknowledged in Styles' promo as well and the idea could be to get her involved in a small role. She doesn't have to be ringside during their WrestleMania match, but even a one-off or a couple of appearances to help boost the rivalry would be nice to see. She's going to be at the Hall of Fame at WrestleMania 36 weekend anyway so don't rule out the possibility of involvement.