#3 Allows for action to happen outside the ring
Watching a three-hour long show is not an easy feat. This could be one of the reasons why there has been such a massive decline with regard to viewership because there are only so many backstage interviews, in-ring promo segments, and matches one can watch.
To have the action spill away from the ring is something that will make the product much more interesting. I mean you cannot tell me that you disliked R-Truth conning Robert Roode into believing that he was in the clear, only to claim the title for himself.
We've seen the title change hands twice, the first title change happening on the ramp and the second in a parking lot. Sure, it's a silly comedy segment at best, but wrestling has always been silly.
I wonder if we could potentially see titles change hands in toilets and kitchens and whatnot in the weeks that follow.