#4. To add a whole new element to the storyline

With wrestling, it's not often that we get storylines that have many different elements going for it. Usually, storylines in pro wrestling are fairly straightforward and rivalries are simple. However, when WWE does go through with a storyline that has multiple elements going, it's truly something to behold.
One of the reasons why fans were so invested in 'The Fiend' Bray Wyatt was not just because of his out-of-the-box character, but the fact that he put so much work into it that there are many different elements to the character that can continue to play out over the next few years.
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We haven't even scratched the surface with that character, but given that there's only over a month to build to this rivalry on RAW, WWE has to speed it up a bit. Even so, Randy Orton attacking Beth Phoenix added a whole new element to the story that's going to get fans invested as soon as next week. We commend WWE for that.