#3 To reassure FOX that they've made the right investment
It is impossible to say which brand came out on top following the most recent brand split. But one thing is for sure, RAW, despite the fact that it's an hour longer, always gets the better viewership on a weekly basis.
We know that FOX wanted Ronda Rousey in their ranks and they were quite adamant about this as well, a few months ago. Well, Ronda Rousey is injured at the moment and rumors are rife that she will take a hiatus to start a family, which means that she will not be a part of SmackDown on FOX for at least a while.
So this essentially means that FOX may look at RAW and complain that they have the better roster. But this will not be the case if the Wild Card Rule is in play.
Anyone can potentially go anywhere.