#2 To book dream matches and keep the WWE Universe happy before Double or Nothing
So many promotions have come and challenged the monopoly of WWE but nobody has been able to upstage the industry leader. But the excitement about All Elite Wrestling has been palpable as so many sports entertainment fans have wanted an alternative to what they believe has become a very stale product. Their inaugural event - Double or Nothing will take place sometime later this very month.
The card is packed with a variety of dream matches ranging from Jericho vs. Omega to The Young Bucks vs. The Lucha Brothers. This is why WWE may want to book dream matches of their own to keep the audience invested. They do not want fans to move to All Elite Wrestling.
This week we saw WrestleMania rematches being booked. Going ahead, we could even see inter-brand dream matches potentially take place.