#3 Fan response
It's no secret that the hardcore WWE fanbase absolutely can't stand this storyline and while the company has tried several times to make it interesting, it doesn't seem to be serving it's intended purpose. In fact, it honestly feels like it is doing more to set everyone back than anything else.
For example, Bobby Lashley might be getting more attention, which is something that the company ultimately wanted from him, but it's all negative. It's as if fans don't see Lashley as the legitimate athlete that he is anymore and instead just see him as a running joke in the overall love triangle.
If nothing else, the storyline is benefiting no one right now and is really bringing three great talents down in one way or another. That is reason enough to end it right there and WWE might want to find a way out over the next couple weeks. Either that or risk further tarnishing the three Superstars they roped into this storyline.