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#4 The Hell in a Cell Rumors were leaked by the WWE machine
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In this age of dirt sheets and websites claiming to know the backstage machinations of a place like WWE, a lot is spoiled before it ever happens.
So when there was a leak of sorts and the venue that would host Hell in a Cell jumped the gun by mentioning that The Fiend would take on either Braun Strowman or Seth Rollins for the Universal Championship, everyone dubbed it a mistake. Instead, it was a masterstroke from WWE that we all just played into.
The fact that Vince McMahon seemed upset that the news had surfaced was a great parody of the whole thing, orchestrated undoubtedly by Wyatt himself. So now, we're excited about a Hell in a Cell match (probably) months in advance. It already seems like a huge deal, at a pay-per-view which is not necessarily the biggest one WWE does!
