WWE Royal Rumble 2021 - 3 Heel and 2 face turns that could happen 

#1 Cedric Alexander turns face at WWE Royal Rumble 2021 when he eliminates Bobby Lashley, becoming a good guy in the process

.@Sheltyb803, YOU'RE DESPICABLE! 😲#WWERaw pic.twitter.com/P9k5PNV76c

— WWE (@WWE) January 19, 2021

At WWE Royal Rumble 2021, we could officially see the end of The Hurt Business, if you consider how the weeks leading up to the pay-per-view have shown dissent within the current ranks. Could WWE Royal Rumble 2021 be the straw that breaks the camel's back, where Cedric Alexander eliminates Bobby Lashley effectively splitting the ranks?

Happy New Year. It feels damn good to be this rich. 📈#TheHurtBusiness pic.twitter.com/KMxRpXy6KJ

— Bobby Lashley (@fightbobby) January 1, 2021

Bobby Lashley has been booked as one of the most dominant United States Champions in recent memory and it just seems like there's nobody in the mid-card that can potentially take him down right now.

Perhaps Cedric Alexander has a moment at WWE Royal Rumble 2021, where, even though he doesn't win the whole thing, we see him have an iron-man performance, establishing him as a breakout star for the future.

And this man could go all the way to WrestleMania, where he ends the reign of terror of Bobby Lashley, capturing the United States Championship in the best moment of his entire career.