2013: Giving Mark Henry One Final Push
The momentum that Mark Henry garnered following his fantastic fake retirement speech was incredible. He had every single person watching fooled, before staking his claim for a WWE Championship match. WWE should have gone with the flow and given the World's Strongest Man an extended push. Winning the WWE Title from John Cena at Money in the Bank might have been a stretch, considering that Cena was set to defend the belt against Daniel Bryan at SummerSlam. Maybe a week-long reign in July might have worked, who knows?
But after the match, Henry did not do much of note. WWE had failed to capitalise on one of the greatest promos of the modern era. He could have gone on to win the World Heavyweight Championship one more time, before dropping it a month later. It's not like Alberto Del Rio was wowing the WWE Universe with the big gold belt, anyway. They might as well have booked Henry to go on one final run to prove that he still had a lot in the tank.
It's a shame that nothing more came from this segment, other than a one-off championship match with John Cena. That salmon jacket will forever live in infamy.