#1 Rewarding Carmella for her willingness to do everything
Carmella used to be a heel and was paired with James Ellsworth with whom she had a variety of entertaining and comedic moments on screen. Then, she would change up her look, go babyface, and indulge in 7-second dance breaks with R-Truth in what became a pairing that the WWE Universe seemed to enjoy.
And then, when R-Truth became immersed in the whole 24/7 Championship picture, she essentially became the sidekick, 'the straight guy' as they say in comedic parlance like Jim from 'The Office'. Because you have a character in Michael Scott who's crazy and outrageous you need someone who's a measure of sanity like Jim, and Carmella assumed this role in WWE, during R-Truth's many WWE 24/7 Championship reigns.
And in a way, I'm guessing the fact that this pairing happened, is a promotion for her, a little gift from Vince McMahon and Eric Bischoff to say thank you for doing everything that was asked and also pitching ideas (as she has been known to do in the past), to create quality content.
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