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#3 Perfect time for a change
More often than not, timing is key. In this case, WWE uses post-PPV shows to create a buzz about the product. It's clear that creatively, SmackDown has been the weaker of the two shows. That probably explains the excessive use of dog food in the never-ending rivalry between Roman Reigns and King Corbin.
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WWE knew that there would be a lot of eyes on SmackDown this week. It wasn't just any show - it was "Super SmackDown" - which was a cross-over to promote the upcoming Superbowl on FOX.
Check out which wrestler EC3 finds cute RIGHT HERE
When that happens, there are more eyes on the product and WWE knows they have to do something special in that window to keep fans engaged and want to tune in next week. Fans are undoubtedly going to be excited to tune in for Braun Strowman as Intercontinental Champion.
In our opinion, had WWE pulled the trigger on him in 2017 against Brock Lesnar, he could have become a legitimate big draw. Unfortunately, he was given the unfortunately cursed "monster" booking.
