WWE SmackDown Live's 5 biggest blunders since the Brand Split

#3 Apollo Crews remains directionless

Apollo Crews has yet to truly click with the audience

One of the biggest benefits of WWE bringing back the Brand Split was that more wrestlers would be allotted opportunities they might not have received otherwise. Several Superstars have risen to superstardom as a result of this, while others have floundered, including Apollo Crews.

Crews was destined to be a breakout star from the moment he debuted on the main roster the night after WrestleMania 32. He struggled to find his footing in his first few months on Raw, but it seemed that being drafted to SmackDown Live was what he needed to come into his own as a singles star.

Sadly, seven months have passed and he still hasn't done anything of note aside from winning a Handicap match against Dolph Ziggler at Fastlane. He still can be a top star with the right push, but WWE better capitalise on his untapped potential soon at the risk of him becoming damaged goods.