#2 James Ellsworth's main event run
An argument can be made for talented guys such as Apollo Crews and Kalisto that not everyone can be pushed at once, but why are they spinning their wheels when James Ellsworth is constantly in contention for the WWE Championship?
Okay, so it's been a few months since Ellsworth last challenged for the title, but there was a pretty lengthy stretch of time where he was the focal point of the program on Tuesday nights. He managed to beat AJ Styles on three separate occasions and competed in countless SmackDown Live main event matches.
It was fun at first because he was the ultimate underdog and a lovable loser, but he eventually overstayed his welcome, and there was never a proper payoff. After costing Dean Ambrose the WWE title at TLC, he was quickly squashed by Styles and he hasn't wrestled on SmackDown since.