#1 It gave a much-needed character boost to Lacey Evans
Lacey Evans was a standout star when she was in NXT and even though she was pushed into a position of prominence in the main roster, she did not really get over. In fact, I've been very vocal in my 'Best and Worst' countdowns about Evans actually pulling the appeal of Becky Lynch down significantly during her time in the WWE main roster.
I mean Becky Lynch was the hottest commodity in the company leading up to WrestleMania. And ever since, even though she enters to a barrage of cheers, her program with Evans actually turns people off as we've noticed on RAW with the fan enthusiasm dropping.
A former WWE writer just went after JBL for his comments HERE
This was the first actual heel work that she got to do since NXT. Calling herself a lady and calling the others 'nasties' does not really qualify.
Vince McMahon is a genius!