#1 Brock Lesnar wins after a competitive match
The best thing Brock Lesnar can do if he is to retain his title is make his opponents look good in defeat. He did that with smaller albeit talented stars like AJ Styles, Bryan and Balor. Styles and Bryan had their moments in the driver's seat during their bouts and they even looked like they could win at various points.
It helps add an air of uncertainly to the match that The Beast could lose after so much hype leading up to a confrontation. It would also add some excitement and a pleasant surprise to the contest. When he just walks into a bout and wins in under 30 seconds, like against Kingston, it is somewhat disheartening. Lesnar winning dominantly continues to paint him as an unstoppable force, but it also helps the defeated retain some sort of credibility if it isn't a cakewalk.
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Throughout the most recent RAW, everyone kept referring to a potential win by Ricochet as a "miracle". Stranger things have happened and even lasting 10 minutes would increase the One and Only's stock. Winning would be much better for him, but anytime someone goes toe to toe with the former UFC Heavyweight Champion, it improves their standing.
When they get run over, it does the opposite. The most likely outcome is for The Beast to retain his title after Ricochet makes him earn the win.