#1 The cash-in would have been overshadowed by Goldberg vs. The Undertaker
Of course, had Brock Lesnar cashed in his contract, it would have been a massive and newsworthy event. However, by the end of the night, it would have been forgotten when The Undertaker and Goldberg clashed.
The fact of the matter is that the event has been built around the titanic first-time encounter between The Undertaker and Goldberg and as big a news item that a new Universal or WWE Champion would have been, WWE wouldn't want to waste it in this manner. Instead, booking a cash-in during an event where this was the central highlight will be a wiser decision.
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Which essentially means that Brock Lesnar's cash-in will happen later during the year at some point. I like it when WWE keeps us guessing because wrestling can become predictable.
Do you want to see Lesnar as WWE or Universal Champion?