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#2 To cause outrage
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Why would a company intentionally cause outrage among its fans and have them be vocal on social media, you very rightfully ask?! And the answer is simple. WWE is essentially a TV show, and every good show has a cliffhanger that draws you in to see what the next step is, and more often than not, the cliffhanger is quite unpopular.
Whether you end a television season with a crazy man with a baseball bat wrapped in barbed wire bashing one of the central characters' skull in, or whether a wight dragon comes to life, no good cliffhanger is one that makes people happy.
Check out which wrestler EC3 finds cute RIGHT HERE
In fact, if you cast your mind back to when Goldberg beat Kevin Owens, people were similarly outraged believing wrongly that Owens' career was done for good. And yet, Kevin Owens is very much in the thick of things, to this very day in the company.
In some ways, this is WWE winking at the fans, telling them that they don't know the outcome as well as they believe they do.
