#4: Naomi needs a Royal Rumble win
Human Royal Rumble highlight reel and former Smackdown women's champion Naomi has fallen down the pecking order in recent years. Since her return from injury, she has been involved in a directionless feud with Sonya DeVille.
Winning the Rumble would inject instant heat into her feud with Smackdown women's champion Charlotte Flair, whose reign has been lukewarm at best. With Deville's interference woven into the story, this could be a perfect WrestleMania underdog story.
The story could set up a huge reaction when The Glow Queen finally wins the title against all odds on The Grandest Stage of Them All. Simultaneously, such a story would serve up a great potential first feud for her as champion against the former Fire And Desire member.
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#3: The buzz around Kevin Owens' contract needs to be capitalised upon with a Royal Rumble win
Former Universal Champion Kevin Owens has never won the Royal Rumble. Having been in and out of the main event scene ever since powerbombing John Cena on his main roster debut, The Prize Fighter floated into the upper mid-card since losing his title to Goldberg in 22 seconds at Fastlane 2017.
Having just re-signed a five-year contract, Owens needs a big title win to capitalize on his character's huge potential and make him a top draw in the industry. A Rumble win would be just the thing to set him on that path.