#3 Ratings
A large section of the pro-wrestling fans regularly watch NXT but it is still not the biggest wrestling show on Wednesday nights.
Long-term fans of this brand often credit NXT with the best storylines and in-ring action in all of WWE. However, they are far behind RAW and SmackDown when it comes to the ratings. Of course, it will take a lot of time before NXT finds as many viewers as its counterparts. But it has to start somewhere.
Hence, a win at Survivor Series is the perfect chance for the brand to initiate its journey to the top.
A win at Survivor Series will definitely fetch more viewers for NXT. They will efficiently use its intense narration to keep the fans invested in the upcoming weeks, thereby increasing the ratings.
On the other hand, if the NXT Superstars are booked poorly, the upcoming PPV might end up affecting the overall interest of the WWE Universe in the Black and Gold brand in a negative way and they can't afford to lose viewers.