WWE Survivor Series: Pros and cons of Brand Warfare

Brand warfare is an interesting concept.
Brand warfare is an interesting concept.

Con #2 No real stakes

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Smackdown and Raw are now fighting every year, but for what? There are no real stakes to the feud between Red and Blue other than bragging rights and pride. It completely detracts from the point of fighting for your brand if you get nothing upon victory. This is another one of those storytelling gaps which comes up every November. With an event of such importance and magnitude, there should be higher rewards for the winning brand in order to make the entire process of war worthwhile in the end.

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A simple reward, like a championship opportunity for the sole survivor or the latter numbers in the Royal Rumble match, could prove to be the thing that takes the competition to the next level. There need to be incentives in place for each participant who represents their show, other than job security from a grumpy Stephanie McMahon. Even a pay raise would be fine to justify what each superstar is fighting for. We need a reason to believe why The Miz and Daniel Bryan, or Braun Strowman and Drew McIntyre could coexist in the same team with one another.

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Edited by Liam Hoofe
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