#3 To increase ratings
One of the benefits that Survivor Series brought to NXT was an increase in ratings. NXT recently moved to the USA Network, and the company will be looking to increase the viewership of the brand in order to benefit both the network and its own brand.
NXT has grown a lot over the past year, and we have seen the WWE YouTube page get much more views on its NXT videos and NXT Superstars get much more spotlight all over the world.
With that in mind, the company could bring a few Superstars to TLC 2019 in order to increase the viewership of NXT during the buildup. Not only that, but NXT’s success could also increase the ratings of TLC inturn as diehard NXT fans will tune in for the event.
NXT is currently engaged in a war with AEW on Wednesday Nights, and keeping the brand afloat in the media will benefit WWE edge out all competition.
This can be made easier by constantly allowing NXT Superstars to feature in top PPVs in order to bring the brand at par with RAW and SmackDown in terms of importance.
It will also help NXT Superstars lay rest to some grudge matches under some extreme rules at TLC.