#1 Should continue: Roman Reigns vs Kevin Owens
Roman Reigns has been proving himself week-in, week-out as a force to be reckoned with in WWE since his partnership with Paul Heyman and subsequent WWE Universal Championship reign, which started at Payback when he pinned Braun Strowman to win the belt.
Ever since his return at SummerSlam, Reigns has begun dubbing himself the Tribal Chief and The Head of the Table of the Anoa'i family. The WWE Superstar has already worn down his cousin Jey Uso into falling in line for him, and following his orders.
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Reigns started feuding with Kevin Owens following Survivor Series, after Reigns had laid into Jey Uso following Team SmackDown's loss at Survivor Series, and Uso purposefully got himself disqualified in a match against Owens by attacking him with a steel chair. Owens responded to this by hitting Uso with a series of stunners and calling out Reigns, before challenging him to a Tables, Ladders and Chairs Match at TLC.
As this rivalry is fairly new, it feels as though it has the potential to have more longevity. Kevin Owens and Roman Reigns are two of WWE's brightest stars, and Owens hasn't been involved in a world title feud for quite some time. The involvement of Jey Uso in the storyline has also added depth, and it will be exciting to see which direction this rivalry could take next.