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#3: Both The Fiend and Randy Orton burn together in a vicious cliffhanger at WWE TLC
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Apart from Randy Orton or The Fiend winning the Firefly Inferno match, the only other technical outcome at WWE TLC would either be a draw or a no-contest finish.
The go-home edition of WWE RAW before TLC fell down to its lowest rating ever, and things clearly need to change for the Red brand. Perhaps one way to ensure that fans will tune in to the episode of RAW after TLC would be to raise more questions than answers at the upcoming pay-per-view.
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Randy Orton and Bray Wyatt's feud hasn't lost its momentum yet, and with the ratings at an all-time low, it is possible that WWE won't let the Firefly Inferno match mark the end of one of their most popular rivalries at the moment.
Imagine a figurative beat the clock challenge, with the only objective being to escape the Firefly Fun House before it gets burned to ashes. Not just The Fiend/Bray Wyatt, but Randy Orton could also end up being trapped inside the Firefly Fun House, which is set on fire.
No-contest finishes are generally an easy way out for WWE when it comes to booking huge storylines. But if executed properly, it is also a tool that can ensure that audiences will return to watch the product.
